strategy
These are early days of the brand.
A brand strategy will be developed as the brand evolves, but this is the starting point.
brand proposition.
The brand proposition is a short and evocative statement that encapsulates what the brand stands for.
It’s memorable. It’s more inspirational than functional, and doesn’t need to be used in external interactions.
brand mission.
The brand mission is a statement on how the organization pretends to serve it’s members.
It’s short, specific, easy to understand, and easy to remember.
brand values.
Brand values are the key principles guiding how a company operates.
These are potential values that might evolve in the next few months.
create future
Build an equitable and sustainable digital content ecosystem for all
1. Creator Empowerment
We believe in nurturing and championing the rights of digital content creators, empowering them to reach their full potential and fostering an environment conducive to creative growth. We always put the creator first.
2. Transparency
We strive for openness and honesty in our communication and actions, fostering trust and accountability within the organization and in our interactions with external stakeholders.
3. Fairness & Equity
We are committed to advocating for fair policies and practices that recognize the value of creators' work and ensure equal opportunities for all, regardless of background or identity.
4. Collaboration & Unity
We value the strength that comes from a diverse and united community, fostering cooperation and partnership among creators, platforms, policymakers, and industry stakeholders.
5. Innovation & Adaptability
We embrace change and seek to stay ahead of the curve, leveraging emerging technologies and trends to support creators in a rapidly evolving digital landscape.
6. Integrity & Ethics
We hold ourselves to the highest ethical standards, ensuring our actions and decisions are grounded in the best interests of digital content creators and the broader community.
7. Inclusivity & Diversity
We actively promote an inclusive and diverse community, welcoming creators of all backgrounds and identities, and embracing the unique perspectives they bring to the digital content ecosystem.
8. Fearlessness & Resilience
We embrace challenges head-on, and we are not afraid to stand up for creators' rights in the face of adversity. Our unwavering commitment drives us to persevere and overcome obstacles, fostering resilience within our organization and the creator community we support.