elements
Our selected digital elements play an important role in our brand identity. We use them to convey clear and precise messages.
buttons.
Our primary Call-to-Action button is set in Instrument Sans SemiBold in all caps and features fully rounded sides.
Our primary and secondary buttons can be styled in any color from the Creators.org color palette. However, they should be primarily the same color as the H1 and H2 text. Using Dark or Light colors for a button is also always an option.
Regardless of the button color, the text inside should be either set to Dark or Light for maximum contrast and readability.
Our secondary button is set in lowercase and underlined Instrument Sans in SemiBold.
icons.
For our iconography, we use Google Material Symbols, which includes over 3,010 glyphs. It offers a wide range of design variations.
The icons are available in three styles and can be used depending on the use case. Most of the time we use an outline variant.
do nots.
Here are a few tips to help you stay on track. The most important thing is to always use our core brand colors an distinguish between primary and secondary button.
